Consultation Services
Cultural Consultation
We provide a thorough analysis of your creative concept before you utilise valuable resources developing an idea that may not resonate in different cultures or international markets. This is a flexible, tailored service, ranging from cultural relevance reports on a single campaign headline, local market legal advice, through to review and analysis of your planned 360 campaign. This holistic service covers key visuals, cultural nuances and considerations, colour palettes, language use, terminology, proposed local talent, tone of voice, target demographic and end media or channel choice.
In-market Competitive
Monitoring
We can provide a snapshot, monthly or quarterly report of your competitive set and activity, by channel, within international markets you either compete in, or seek a presence in. This service is language-centric and we provide you with a comprehensive analysis of competitor language content across markets, looking at the consistency, disparity and divergence from their main language and tone of voice, including a review of competitor pricing, strengths, weaknesses, culture, trends, media channel engagement, customer reviews and how they differentiate their offering from yours.
Linguistic Content Assessment
If you currently work with a network of translators or an LSP for linguistic needs, we can provide an independent assessment of your current linguistic content, giving an impartial view on whether all your regions retain the elements required for brand consistency in target language content. We provide a report that includes ratings on the sentiment, tone of voice, lexis, grammar, syntax, fluency, orthography, comprehension, spelling and punctuation. This report will either endorse your existing network or provide you with the information you need to affect change.